Struggling to get more likes and followers on Instagram? Well, you’re not alone. It can take you months upon months to grow a sizeable Instagram following and enough likes to expose your brand. Even then, the following hacks will help you get you started.
See, you need to do more than uploading photos and content on Instagram. You have to explore other marketing strategies to build your brand. Still, you can’t ignore the fact that must post on a regular basis. On top of that, you must like other people’s content and leave comments. Consider using Instagram automation tools to put essential tasks such as liking and commenting on autopilot. That way, you will have time to discover other opportunities to solidify your presence on the platform.
Post at the Right Time
You must understand your audience to the point of knowing when they’re likely to be online. So, keep your followers time zone in mind before you upload your photos on Instagram. Most users are active in the morning and evening after a day’s work or schooling. Repeated research shows that the best time to post is between 5 and 6 pm on Wednesday. The least favorable time to upload content is in the middle of the night.
Remember, you want your content to remain in your follower’s feed the longest time possible. Post a couple of times throughout the day to ensure that you can cover your audience irrespective of their time zone.
Use Popular Hashtags
Find the most-sought-after hashtags in your industry and use them. The idea is to give your posts more visibility. Of course, you can use Google to know the trending hashtags. Don’t go for complicated or “crazy” hashtags. The last thing that you want is to make your feed look cluttered and overzealous. You’re better off with one to three hashtags per photo.
People love giveaways. Host a contest once in a while to increase your engagement and attract new followers. Make you sure that your audience can resonate with the competition. Also, use photo captions to ask questions. That way, you will not only get likes but comments as well.
Perfect the Art of Using Teasers
Learn to create anticipation with your posts. Upload photos of your soon-to-be-released product or an exciting event that you’re about to launch. Teasers are a brilliant way to draw you followers attention and by extension enticing them to like your images.
On top of that, you can give your followers a sneak peek of what happens behind the scenes with your brand. If you have a manufacturing business, for instance, you can share candid photos of your factory. Or, you can upload a video of your employees at work. Keep in mind that your content doesn’t have to be marketing driven-always. You can do things for fun too. These kinds of posts attract the best engagement.
Edit Your Images
Make your photos as appealing as possible. Use photo-editing application to fine-tune your images before you upload them on Instagram. Some of the most popular apps will allow you to create beautiful collages. Many have a cropping feature and of course the filters.
Instagram is here to stay judging by the number of active users it attracts every month. The sooner you learn how to use it to expand your brand’s presence, the better. Look for creative ways to make your potential followers notice you. Grow your audience every day and don’t stop to share valuable content. When done right, Instagram marketing can make you an influencer in your industry with plenty of money-making offers coming your way.