Most businesses now boast of their websites these days and owning one is not just about securing a space in the Cyber World. It is all about how much valuable information that the website has to offer as well as the contents that will make your visitors appreciate your efforts on the website
For your website to be successful, it should not only look good but must also provide a seamless user experience for visitors.
Many businesses make the mistake of neglecting the users’ experience on their website. This is critical for the success of any website and should never be overlooked.
There are some certain general features that most websites need to have in order to be considered efficient, hassle free and of standard.
Characteristics of a good website
- Appearance: A site must be visually appealing, polished and professional. Remember, it’s a reflection of your company, your products and your services.
Your website may be the first, and only, impression a potential customer receives of your company.
- Functionality: A website should have a specific function which it is known for,. Website is designed to serve a purpose, usually to solve a problem and users must see this function when they visit.
- Ease of Navigation: A website should be easy to use and navigate. When users visit your website, do they find the information they are looking for? A good website should be user friendly.
- Relevant content: Is the content of the website relevant to the purpose for which it was created? You do not want to post about jobs in religion.
- Reliable: Is your website reliable? Is it certain information would be gotten whenever people log in to the website? Does the website send on-time notifications?
Security: How secure is the information on your website? You need to make sure that your website follows industry standards and guidelines.
Mobile compatibility: The first step is to check how your existing website appears on mobile as people now access the internet using their phone
- Good error handling: Correct handling of errors at a code level ensures the website is robust and free from bugs. Displaying the right error message improves the user experience and overall usability.
- Flexibility: A website is perpetually a work in progress. It must adapt to changing demands and perceptions and leverage on new technologies in order to remain secure and competitive.
Media support: Images, audio, flash, video and who knows what other types of media are becoming more important.